SEO Optimisation | Filter-Tech Case Study
Dominating the Filtration Market in Gqeberha
What we did
For Filter Tech, a leading industrial and automotive filtration specialist in Gqeberha, we developed a high-performance, SEO-driven website designed to capture technical search traffic and drive local leads. Our approach for Filter Tech was built on the principle of Search Intent. We didn’t just want traffic; we wanted customers looking for specific filtration solutions in the Eastern Cape.
Leveraging WordPress and the Divi builder, we engineered a site architecture that balances complex product specifications with a seamless user experience.
Local SEO and Google Business Profile
By implementing a rigorous Local SEO strategy and optimising their Google Business Profile, we successfully positioned Filter Tech at the top of search results for high-intent keywords.
The results speak for themselves: in just six months, the strategy generated over 2,300 profile views and nearly 900 direct customer interactions, transforming their digital presence into a consistent engine for business growth and physical foot traffic to their Newton Park branch.
“Over 2,300 new profile views in a 6-month period.”
The Challenge
Filter Tech, a specialist in industrial and automotive filtration based in Gqeberha, faced a common digital hurdle: their technical expertise wasn’t reflected in their online visibility.
With a highly specific product range, they needed to reach two distinct audiences—local vehicle owners and industrial procurement managers—without getting lost in generic search results. The goal was to transform a technical service into a high-visibility digital brand that dominates the local Newton Park and Gqeberha markets.
The Strategy
We approached this project with a technical-first SEO mindset, ensuring the site was as high-performing as the industrial filters the client sells.
-
Custom Divi Development: We built a bespoke, responsive site using the Divi builder, focusing on a clean, professional aesthetic that builds immediate trust with industrial clients.
-
Hyper-Local SEO Mapping: We didn’t just target “filters”; we targeted “filters in Gqeberha.” By optimising their Google Business Profile (GBP) alongside the website, we ensured Filter Tech owned the “Map Pack” for local searches.
-
Search Intent Alignment: We structured the site architecture to match how customers search—ranging from specific brand queries (“Filter-Tech King Edward Street”) to broad product searches (“Air Filter Gqeberha”).
-
Mobile-First Performance: Knowing that nearly half of their customers search while on the move, we prioritised mobile load speeds and “one-tap” conversion points for directions and calls.
The Result
The data confirms that our SEO-driven approach is delivering consistent, high-intent traffic.
-
2,319 Total Profile Views: Massive brand exposure within a niche industrial sector.
-
893 Direct Interactions: A high conversion rate of “searchers” becoming “prospects.”
-
674 Direction Requests: Driving significant physical foot traffic to their Newton Park branch.
-
46% Mobile Search Dominance: Validating our strategy to capture customers “on-the-go” via mobile search.
SEO-driven design & Local authority in filtration.
By focusing on a technical, SEO-driven design, Blaze Media successfully positioned Filter Tech as the local authority in filtration. The consistent flow of direction requests and website clicks proves that the site is no longer just a digital brochure, but a vital tool for their daily business growth.
Experience the User Journey
Key Features
-
WordPress & Divi Integration: A flexible, easy-to-manage backend for a growing product range.
-
Advanced SEO Infrastructure: Built-in schema markup and technical SEO for superior indexing.
-
Google Business Profile Synchronisation: Seamlessly connecting the website to local map results.
-
Mobile-Optimised UI: Tailored for the 46% of users accessing the site via mobile devices.
-
Industrial-Grade UX: A design language that speaks directly to the automotive and industrial sectors.
Why This Project Matters
This project demonstrates Blaze Media’s expertise in:
The Filter Tech project is a prime example of how Blaze Media bridges the gap between technical services and digital discovery.
It proves that a “Digital Studio” approach—combining aesthetic design with aggressive local SEO—can turn a niche business into a local market leader.
For Filter Tech, the website isn’t just a portfolio; it’s a 24/7 lead-generation engine that ensures they are found by the right people at the exact moment of need.