Social Media Marketing

Social Media Management

Social media and Social networking has taken the world by storm. Facebook, Instagram, Pinterest, Twitter, Tik-tok and even WhatsApp messaging are now a part of our daily lives.

As a business, one should never underestimate the impact it has and the reach that it was.

Social Media Design

Social media design refers to the planning, development, and creation of visual content on social media platforms. Investing in design helps brands build recognition and create content that resonates with their target audience. Through Facebook, Twitter and many of Google’s services we can promote your business and we offer striking artwork media to market your brand.

We can also integrate your social media platforms into your website design, making it highly effective Highly effective and allowing your social media accounts to function as a powerful marketing channel with massive potential – a channel that is expanding rapidly throughout the world.

Social Media Optimisation

Many social media programs, such as Facebook and Instagram, Twitter and YouTube, offer customisable business profiles. This allows us the opportunity to brand these pages, which optimises them and helps to create a highly effective stand-alone micro website.

The various Social Media Channels offer businesses the opportunity to get closer to the customer by engaging in conversations with them and monitoring what consumers are saying about them. This in turn provides you the opportunity to better adapt your marketing and business services and ensures you are giving your customers what they are looking for.

Aquisition, Sharing and Subscribiption

Facebook, Instagram, Twitter, LinkedIn, Tik-tok and YouTube all entice a huge amount of traffic and therefore these are the places to market and promote your business. The active daily users on these networks are a collection of your prospective customers, your business partners, your existing customers and most importantly, your competitors.

Social Media Channels offer a very valuable, effective and efficient communications channel. Customers and potential customers will be able to tell speak to you and tell you what they want to hear from you; follow you if they’re interested in your products, services or what you have to say; and share their personal experiences with your brand (good and bad) with others.

he biggest challenges is the procurement of subscribers and fans, the management and the answering of queries and complaints. Blaze Media’s social media expertise and experience in obtaining optimum social media optimisation results is something you can rely on.

Plug-ins

Social Media networks such as Facebook, Instagram, Twitter and YouTube offer various extensions, plug-ins, widgets and feeds that we can incorporate into your website. This in turn offers further opportunities for fan acquisition. Other social networks such as Flickr, Google Maps, Google Analytics and Google Earth etc. offer Application Programming Interface (API’s) that we can implement and make use of, and these can drastically enhance the functionality of websites with very little expense.

Social Media Specialists

Our detailed knowledge of the complexities of the web and the changing aspects of social networking platforms allows us to recommend and execute tactics that will meet your social media objectives by:

Making use of social media plug-ins, feeds and APIs to improve your website with minimal investment.
Connecting with your clients and customers while they are browsing online encouraging traffic to your website.
By tailoring and optimising your page, we can guarantee that your existence on the various available social media platforms delivers the correct brand message.

The challenge of social media optimisation is that the various social media platforms are constantly growing and developing and many more are becoming available it is a challenge to keep them all updated and relevant at the same time. It’s also difficult to be able to undertint which I more important out of all of them.

At Blaze media we spends a lot of time doing the necessary research and looking at the changing algorithms in order to stay ahead of the game and take full advantage of the social media platforms, who their audiences are and how they work. We are able to offer valuable advice on social media optimisation, expanding your reach and we can even manage the entire process for you.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing.

Whether you want to build a brand or grow your business, we want to help you succeed.

The Five Core Pillars of Social Media Marketing

Strategy

Planning and Publishing

Listening and Engagement

Analytics and Reporting

Advertising

Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.

What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.

Which social media platforms do you want to focus on? The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms.

What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content?

Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.

Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.

There are now a variety of social media scheduling tools, such as Buffer Publish, that can help you publish your content automatically at your preferred time. This saves you time and allows you to reach your audience when they are most likely to engage with your content.

As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.

People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.

You can manually check all your notifications across all the social media platforms but this isn’t efficient and you won’t see posts that didn’t tag your business’s social media profile. You can instead use a social media listening and engagement tool that aggregates all your social media mentions and messages, including posts that didn’t tag your business’s social media profile.

Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?

The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze.

When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.

Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.

When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads.

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