There’s a good probability that the typical small business owner you encounter doesn’t operate online. They might question, “Why should they?” They assume no one else uses the internet since they continue to conduct business under the guise of word-of-mouth advertising and do not utilize it for routine inquiries. However, a Nielsen Company audience analysis for the first quarter of 2016 indicated that 81 percent of American consumers aged 18 and older own smartphones, which are used to consume media on average for an hour and 39 minutes each day. We now search for businesses online rather than perusing phonebook listings thanks to quick access to a smartphone.
If that wasn’t enough to convince you to create a business website, let us list five reasons that will.

1. Credibility

The online presence of your company gives you a foothold and an address that clients can use to contact you. A quick local search can identify you as one of the sellers if you offer baby carriers and someone is seeking for them online. Only if you utilize inexpensive web design to set up a website in the first place is this feasible. You can keep adding attractions in the future to keep your guests interested. This way you would be able to keep them updated about your latest offers and discounts.
You might believe that the expense of the website will put you out of commission after investing all of your savings in your valuable startup. Even if you were the most tech-savvy businessman, you would still have a lot of other responsibilities, so it might be best to leave this to the experts. It will not only have your contact details, but it will be the first step towards getting your potential customers to trust you. In 2018, 75% of consumers said that they have made decisions regarding a company based on the existence and layout of its website.

2. Marketing

Nowadays, every company, no matter how big or little, has an internet presence because it is the first step to efficient marketing. It displays your company’s features for easy inspection, even if it’s just a static page or website. In the United States, Connected Small Enterprises by Deloitte revealed that digitally advanced small businesses had an average employment growth rate that was more than six times higher than those without a digital presence and that they generated two times as much income per employee. Around 93% of our online experiences begin with a search engine, and you want to tap into that audience in order to make them your clients.
The game starts with a website in the wide and hazy world of digital marketing. The ease with which people can compare your goods and give reviews after your comprehensive information is online allows you to receive feedback, which encourages more sales and consumer interaction. Online promotional offers allow you to avoid paying for costly advertising campaigns. You may go one step further and link your social media pages to your website, which would increase traffic to your website and raise awareness of your business. However, if you believe that having a social media page would suffice in place of a website, you will not succeed.

3. eCommerce

People prefer to shop online over in-person stores. In 2017, US consumers made $453.46 billion in retail transactions online, a 16.0% rise from $390.99 billion in 2016. According to surveys, over 90% of all purchases are still made offline globally, which speaks something about e-commerce globally. When the potential and market are so obviously open, why should you struggle for your online business?
A website with an online order option increases revenue by bringing in leads from customers who could not currently (and may never) visit your physical store. It’s a terrific alternative for service providers to let users make appointments through their website or seek information by filling out a brief form. Happy customers will remember the hassle-free experience. By providing positive evaluations, they will return for more and refer other clients.

4. Lead Generation

By strategically generating leads, a website can assist you in turning visitors into paying clients. You can compile a list of people interested in learning more about what your company has to offer by providing coupons and email offers for website visitors to complete. Get them what they need, take use of your relationship with them to learn what they need, fill the gap, and finally persuade them to make a purchase from you. Your website’s content can drive traffic from well-known search engines to your site by producing material that people find interesting or that responds to the inquiries they make online.
Have a website with a user-friendly, optimal design that is simple to explore. The best front for your company is its website. As a result of a simple click from the email to the website, newsletters sent to your email subscribers have a reputation for being the most effective at reaching people and inspiring action.

5. Customer Service

When compared to a physical business, a website is operational around-the-clock. To ensure that users have access to prompt assistance whenever they need it, the website must maintain a list of frequently asked questions, tutorials, and downloadable user manuals. Additionally, there must be a 24/7 query submission option. People are then free to let the brand handle their problems and may do so with confidence. Create a system that will allow you to respond to those questions in a set amount of time. To build a trustworthy relationship with your consumer base who will trust you, fresh developments like an introduction of a new storefront, promotional offers, company news, etc. must be updated first on the website.
You only need to spend a modest amount of time and money to have a functioning website that represents your company online. You would be wise to establish a website unless you want to get carried away by the industry giants and the local competition and content with those few declining customers.