Web Design Trends 2017. It is is a new year, and the big question on every designer’s mind has to be “what will define website design in 2017?”
According to some of the top website designers these are the trends they think will dominate the world of digital design in 2017.
Content is Key – layouts that focus on the content
The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading
The last few years have much change in how people view design’s role in business. Design has changed from a late-in-the-process “optimization” stage where designers jumped in add some magic to a real competitive advantage.
It’s been an evolution.
And a interesting element of the evolution has been the change back toward a focusing on content. Designers worldwide have realized that people visit websites for their content and that design’s ultimate role is to present content in an intuitive, efficient, and enjoyable way.
That is one of the reasons for the move away from skeuomorphic design toward flatter more minimalist design, as seen in Google’s Material aesthetic, and across the web and our various devices.
For every action, there’s an equal and opposite reaction. Some designers feel that the flat design trend has taken the “soul” out of design. We will see this conversion continue in 2017, but we can look forward to it becoming a creative dialogue that never loses sight of the heart of our design work -the content.
As design has taken a greater and more powerful role in shaping businesses, alot more attention has been paid to designers’ collaboration with both their fellow designers, and their developer colleagues.
The importance on designer collaboration has arisen in part from the massiveness of the web and mobile apps we’re building these days. Gigantic platforms like Google, Facebook, Twitter, and LinkedIn require not only huge design teams working on disparate aspects of the platform, but also better ways for designers to stay on the same page — and that means more collaboration, and better communication.
On the designer-developer collaboration side of things, lots of consideration has been focused on the handoff stage. Where designers used to hand off massive packages of static images and specs, they’re now sharing dynamic visualizations enabled by tools like InVision, Marvel, and UXPin.
It is only a matter of time before design and prototyping tools replace front-end development altogether, seamlessly producing a high-quality front-end code base for your framework of choice.
Improved design-to-development workflows
As design and prototyping tools for the web gain adulthood and sophistication, the traditional handoff deliverable has transformed from static files to more dynamic visualizations that range from animated Keynote files to fully functional websites.
These more dynamic deliverables shorten the feedback loop, simultaneously improving design and dev team agility and lowering frustration. They also facilitate better communication with clients.
Big, Bolded type
Focus should be on content, more and more websites feature lines of booming, inspiring copy set in type that’s just as big and bold as the statement itself.
“Big” and “Bold” doesn’t necessarily refer to the weight of the font! Rather, it’s about dedicating important screen “real estate” to a single, simple statement about the product or service. And, refreshingly enough, a lot of these statements seem clear and to-the-point.
In a world that is as fast-paced, demanding, and information-overloaded as ours is, these concise yet powerful statements will become bread-and-butter for companies of all kinds.
Complex layouts rooted in graphic design principles
If we want to predict the evolution of web design (in visual terms), we should study the evolution of graphic design.
Over the past few years, web design layout has been constrained by CSS’s limitations, but new tools like flexbox and CSS grid will allow for much more expressive layouts on the web.
Our main challenge now: understanding how these new web layout methods should work in the world of responsive esign.
You can see some examples of what we can expect here (as long as you’re using a browser that supports CSS grid, like Firefox Nightly, Safari Technical Preview, or Chrome Canary)
SVGs (scalable vector graphics) provide web designers and developers with a lot of advantages and more flexibility over the traditional image formats like JPG, PNG, and GIF.
The key advantages of SVGs is experssed loud and clear in the format name itself: scalable and vector. Instead of being raster or pixel-based, SVGs are composed of vectors: mathematical descriptions of the object’s shape. This means SVGs are resolution-independent, so they’ll look great on any screen, on any device type. No need to worry about making everything retina-ready.
But that’s not all. SVGs are great because they don’t require any HTTP requests. And if you’ve ever run a page-speed test on one of your websites, you’ve probably noticed that those HTTP requests can really slow down your site. Not so with SVGs!
And on top of all of this you can animate them!
Constraint-based design tools
Responsive design has altered how we browse and build for the web. It has transformed our design limitations and considerations. But, strangely, the same time it hasn’t really changed how design tools work, in general. Most of the popular design tools require you to simply rebuild the same screen over and over for different device sizes and resolutions.
In an industry that’s all about rapid development, new idea, ideation, and website launches, the amount of time required just isn’t sustainable.
Hence a new wave of design tools (such as Figma) that use the idea of constraints to lessen the amount of repeated work designers have to do when building cross-device layouts. These tools focus on the spatial relationships between elements and strive to preserve them as composite elements are resized by devices and users.
Less work for designers and more win.
More colour and brighter colour
Trends like minimalism and brutalism came to the fore in 2016, designers tried to find ways to infuse more personality into their design work that still worked within those stripped-down aesthetics.
And in at least a few cases, bright, bold color became the natural answer.
Witness Asana’s color-drenched redesign or the Instagram app icon redsign and even Stripe too.
As you can see, It’s not only about bright, fervent color either. Gradients also came back in a big way. There’s a sort of blended naturalism to this re-emergence of bright hues and bold gradients, and I personally look forward to seeing more of it in 2017.