Mobile Website are the future. Mobile internet usage surpassed desktop PC internet access by 2013. For some websites in particular, it’s essential that the user experience of visiting the site on a mobile device is as clear and easy-to-use as visitors using a desktop computer.
Bespoke mobile sites go one step further than simply having a ‘mobile-friendly’ website, ensuring that the structure of the mobile site highlights the information that is most important for on-the-go visitors.
Similarly we can develop mobile sites that are similar to mobile apps, that are built for a specific purpose and encourage regular repeat visits. The experience of visiting a mobile site should be as good and as bespoke as using the best mobile apps, and mobile sites have a number of advantages over apps, including:
- mobile sites work on all mobile devices, you don’t have to have different versions for different devices
- you can still download icons to your mobile homepage, meaning you link straight into the site.
- users don’t have to download regular updates in the same way as they do with apps. The mobile site can be updated immediately at any time.