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Website Usability Testing

16th November 2016
There are many things to consider when you are building a new website. Your website needs to be striking enough that visitors want to look at it and stick around. It must include all of the information that you want to share with your visitors in order to help them achieve the objective for which they came to your website. One of the most important aspects of building a website is testing for usability. Internet users are accustomed to being able to figure out how to use a website quickly. Most people will not take the time to figure out a site that is not usable.

Usability – What is it?

Usability is how easy something is to use. Anything that a person can interact with should be usable. For websites usability has been defined as the ease at which an average person can use the website to achieve specific goals. Usability is comprised of 5 aspects:
  • learnability
  • memorability
  • efficiency
  • satisfaction
Learnability is how easy it is for a new user to accomplish tasks the first time they visit your website. Memorability is how easy it is for someone to come back to using your website after they haven’t used it for a period of time. Efficiency is how quickly users can complete tasks on your site after they are familiar with its use. Satisfaction is whether users enjoy the design of your site and errors refers to the number of errors users make when they use your site, the severity of the errors and how easy they are to recover from.

Why is Website Usability Important?

Website Usability is so important is because there are so many related or similar websites that people will go simply move on the next site if yours is usable. You may have the most strikingly beautiful website, but people will leave immediately if they are unable to figure out how to use it quickly.

Website Usability Testing

Usability testing is used to test all forms of interactions that humans have with devices. On the web, companies entirely rely on their web presence in order to achieve their online goals. In a similar way, a user of a company’s web site will make a judgement about that company that is strongly related with the way they perceive its web site. Furthermore, usable websites increase user satisfaction whereas web sites which violate usability conventions confuse users and result in a loss of revenue for the company. This is because improving usability is a great way to encourage users to visit your site instead of the sites that belong to your competitors and is often an approach that keeps customers coming back to your site