To optimize your whole site for search engines, you’ll need to follow these basic SEO Tips:
1. Make the website subject about one thing.
It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.
2. Mention keywords where they matter most.
Include your “subject” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack or Yoast.
3. Create links to to internal pages on your site.
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
4. Use a permalink structure that includes keywords.
Some sites have “ugly” permalink structures that use numbers to identify pages.
Don’t do this. It’s bad for SEO and just doesn’t look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:
It should look more like this:
5. Remove anything that is not essential and slows down your website.
Page load times are important, so get rid of any non-essentials that bog down your website.
These may including music players, large images, flash graphics, and unnecessary plugins.
6. Use your keywords in your image and image tags.
Include words that reflect your site topic in the image title, description, and alt attributes.
Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).
7. Link to other websites with similar and relevant content.
You can do this by including a blogroll, link list, or resources page on your website.
Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.
8. Update your website as frequently as possible.
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
9. Make sure your website is indexed in search engines.
A lot of search engines will automatically find and index your content, but don’t count on it.
You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)
10. Have other (external) websites link to you.
This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).
My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.
Regardless of what you do, know that inbound links are essential to SEO.
11. Stop changing your website domain name.
The age of your URL is a factor in your site’s search ranking, so be patient.
If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.
12. Write content like a human.
None of the above matters if you create website content that reads/sounds like a robot wrote it, it needs to sound and read in a human way
Write great stuff, follow the steps above, have patience, and you’ll see results.